Thornbrake said: Being overly militant/fearful about posting spoilers essentially dampens the conversation immediately after an issue comes out. I know I personally have on more than one occasion started to post something but stopped because of potential spoilers and thought "I'll just wait 'til next week."
But I still think Elfquest is being talked about pretty much when the newest issue comes out, even if the actual events aren't spoken about. A few days before release-date it begins, first with the release of the preview, then all the "only [x days] to newest issue release!" then, when it's out people going all "Uuuh! that and that is so shocking" (all cryptic-like). Not to mention the "Remember you can by the digital version on Darkhorse.com."